About us

Welcome to the wonderful world of Très Chic

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Très Chic Bridal Wear has been a leading name in the European bridal market for more than five decades. The six Très Chic labels are now available in more than 350 bridal shops across 22 countries.

The strength of Très Chic Bridal Wear lies in service and fast delivery times. Très Chic lives up to its promises and is recognised as a reliable supplier offering consistent quality. That’s because it controls all aspects of the production of its wedding dresses. The service comes with an excellent price-quality ratio and a full range. Très Chic can also supply made-to-measure wedding dresses. Alterations to size, material and colour are also possible.

1964 a new brand is born
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In 1964 Marinus Kuipers set up a workshop with a staff of four. After four months, the young company already needed to move, to a temporary 200 m2 wooden building in the middle of the village of Hengevelde. At least an additional 200 m2 was added every year until 1971.

The lifespan of the wooden building was limited. In consultation with the municipality and the province a plot of land was bought where the company remains to this day. In 1972 work began on the construction of premises with a surface of 3000 m2.

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1979 crossing the borders
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Très Chic saw steady growth until 1976. In the later years of the decade, traditional white weddings fell somewhat out of fashion. Production at Très Chic held steady. By 1979 romance and white wedding dresses were back in vogue. Production rose again. New employees were recruited, and the number of staff fluctuated between 140 and 150. 

The seamstresses bent over metres-long lengths of white satin, taffeta or tulle. The fashion was for wide ruffled skirts,  fitted bodices and big puffed sleeves. Lots of bows, ruching and frills. Soft jersey trouser suits and simple smooth dresses were less fashionable.

During these years Très Chic reached beyond the borders and exported its wedding dresses to Germany, Switzerland, Austria, Sweden and Norway.

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1990 bridal fashion shows
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Over a 6-day period, some 2,500 visitors attended Très Chic’s bridal fashion events, which were sold out. The company showcased 1990’s bridal fashion in style at the Assink conference centre. Around 2,500 visitors attended the shows. The tastefully decorated hall hosted shows around a Spanish theme. Models treated the public to an all-round display of bridal clothes, show performances and music.

In 1990, the company set its sights on the Spanish trend in fashion. That found expression in royal (puff) sleeves, pleats and frills, ruffled bodices, pleated skirts with or without a train, a huge variety of skirt lengths, waisted dresses and here and there a model in colour. Trouser suits were also on show. A lot of appliqué work, large bows and other trimmings set off these wedding dresses. Très Chic staged this sophisticated presentation of its 1990 collection for six nights, down to the smallest detail.

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2002 fast and challenging
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In February seamstresses put dozens of hours of work into the replica of the wedding dress worn by Princess Maxima of the Netherlands. 

Straight after the wedding of Maxima to Willem-Alexander of the Netherlands, four ladies set to work designing, cutting and sewing. The result was all that we hoped for. The replica contains 62 metres of fabric, 44 metres of lace and 28 metres of flower motifs. The size 38 replica was displayed in the window for a while. At the time, brides could buy this dress for between €3000 and €3500.

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2020 Launch new collection: Made to Love by Très Chic
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We created a new collection. The Made to Love by Très Chic collection. It’s a collection of our favorite and most-loved eclectic, romantic and traditional wedding gowns that are designed with all the details and embellishments any Bride could possible want.

Every Bride is different, just like this collection.
Made to Love by Très Chic offers a vast array of styles and designs, each a little different, creating an eclectic and diverse collection of looks and styles. You will find elegant ball-gowns, sassy tea-length wedding dresses and everything in between. 

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2022 and beyond

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Get to know Très Chic

Très Chic Bridal Wear has been a leading name in the European bridal market for more than six decades. The seven Très Chic labels are now available in more than 700 bridal shops across 25 countries.

The strength of Très Chic Bridal Wear lies in service and fast delivery times. Très Chic lives up to its promises and is recognised as a reliable supplier offering consistent quality. That’s because it controls all aspects of the production of its wedding dresses. The service comes with an excellent price-quality ratio and a full range. Très Chic can also supply made-to-measure wedding dresses. Alterations to size, material and colour are also possible.

As well as these strengths, Très Chic delivers repeat orders within twelve weeks as standard, and if necessary in half that time. A very extensive selection of wedding dresses is always in stock. Retailers can use their personal log-in code to place repeat orders 24/7. They can also view all the dresses that are in stock online. Dresses from stock are delivered within the week.

Très Chic Bridal Wear can provides its retailers with extensive online and offline marketing support. They receive a unique package with communication tools and are fully supported through social media.

We are always looking for new partners in Europe. Are you interested in including our collection in your range? Don’t hesitate to get in touch! We can give you information about our options and explain the way we work without any obligation.

Discover our
collections

Meet our Real Brides

For more than 55 years, brides have been getting married in a wedding dress from Très Chic. Meet our stunning Très Chic Brides and get inspired.

WHERE TO BUY

Did you fall in
Love

Interested in our dresses and asking yourself where you can buy them? Find the nearest store to me.

Find a store

We have a large Brandstore in the Netherlands where we have the complete 2025 collection hanging. Make an appointment to try on our beautiful dresses.

Visit our Brandstore
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